Top 7 Best CRM for Real Estate in 2025

The right CRM (Customer Relationship Management) system can transform how real estate agents operate—helping you manage clients, track deals, automate follow-ups, and close sales faster. In 2025, competition among CRMs is fierce, but the best ones stand out for usability, automation, and integrations built specifically for real estate professionals.

Whether you’re a solo agent juggling multiple listings or managing a full brokerage, a good CRM saves hours of manual work and ensures no lead slips through the cracks. Let’s explore the seven best real estate CRMs of 2025 and what makes each of them uniquely valuable.

What Is a Real Estate CRM?

A real estate CRM is a centralized software platform designed to help agents organize client data, automate communications, and manage their pipeline from initial lead to closing. Instead of juggling spreadsheets, texts, and sticky notes, a CRM keeps every interaction, appointment, and task in one place.

Why Should Real Estate Agents Use a CRM?

A CRM does more than just store contact information—it gives you a complete view of your client relationships. You can track showings, automate reminders, and follow up with leads at the right time. For agents, that translates into better client experiences and more repeat business.

Some CRMs also integrate AI tools that help analyze your pipeline, predict which leads are ready to convert, and even automate responses—a capability that systems like Astreaux.AI specialize in.

How Much Does a Real Estate CRM Cost?

Pricing varies widely depending on features and user count. Entry-level plans typically start around $20–$40 per month, while advanced, team-based CRMs can range from $80 to $300+ monthly.

While free or low-cost options exist, most professional agents eventually upgrade to paid tiers for automation, API integrations, and multi-agent collaboration tools. The goal isn’t just affordability—it’s ROI through efficiency.

Are CRMs Easy to Use?

Modern CRMs are built with user experience in mind. Many offer drag-and-drop dashboards, built-in tutorials, and mobile apps so agents can manage deals on the go. Some—like Pipedrive and Astreaux.AI—take it further by integrating with email, lead forms, and messaging platforms so everything syncs automatically.

Top Picks for Best Real Estate CRMs in 2025

Here are seven of the most effective, agent-friendly CRMs leading the industry this year.

1. Pipedrive: Best for Email Marketing

Key Features

• Visual sales pipeline with customizable stages

• Advanced email marketing and automation tools

• Real-time analytics and reporting

• Integrations with Gmail, Outlook, Zapier, and more

Why I Chose Pipedrive

Pipedrive is perfect for agents who rely heavily on email marketing campaigns to nurture leads. Its visual interface allows users to track each contact’s progress through the funnel. With automated drip campaigns, you can follow up with hundreds of leads without ever missing a message.

For smaller teams or solo agents, Pipedrive’s simplicity makes it a standout choice—fast to learn, fast to implement, and effective right out of the box. According to BusinessNewsDaily, Pipedrive is especially strong in automating routine tasks and deal forecasting.  

2. LionDesk (Lone Wolf Relationships): Best for Communication Automation

Key Features

• Text and video email communication

• Automatic follow-up campaigns

• AI-powered lead distribution and routing

• Integrations with Facebook Lead Ads and Zillow

Why I Chose LionDesk

LionDesk—now under Lone Wolf—excels in communication automation. It’s designed to help agents handle large volumes of leads with ease. Features like video emails and auto-responders make it easy to stay top of mind with prospects.

It’s ideal for teams wanting consistent communication and individual agents who need scalable automation without overcomplication.

3. Follow Up Boss: Best for Real Estate Teams

Key Features

• Centralized lead management dashboard

• Automatic lead routing and assignment

• Built-in call tracking and text messaging

• Integrations with Realtor.com, Zillow, Facebook, and more

Why I Chose Follow Up Boss

Follow Up Boss is a favorite among growing teams and brokerages. It centralizes all lead activity in one place, ensuring accountability and transparency. Managers can track performance metrics while agents focus on closing deals.

Its smart automations and team features make collaboration seamless—something most CRMs struggle to balance. The Close praises its ability to optimize lead management and agent productivity.  

4. Wise Agent: Best for Transaction Management

Key Features

• Transaction tracking and task lists

• Document storage and e-signature support

• Integrated email marketing tools

• Real estate-specific workflows

Why I Chose Wise Agent

Wise Agent shines in transaction management. It streamlines the post-offer process with tools that handle tasks, deadlines, and document storage all in one place.

For agents handling multiple transactions simultaneously, this CRM reduces the chaos of follow-ups, inspection scheduling, and closing coordination. It’s a powerful back-office companion for high-volume agents.

5. IXACT Contact: Best for Contact Management

Key Features

• Comprehensive contact profiles

• Automated birthday and anniversary reminders

• Monthly e-newsletter builder

• Integration with MLS and lead capture forms

Why I Chose IXACT Contact

IXACT Contact focuses on long-term client relationships. It helps agents stay connected to past clients with automated touchpoints, ensuring a steady stream of referrals.

This CRM is best suited for agents who value personalization—those who understand that nurturing old clients is often cheaper and more effective than chasing new ones.

6. Lofty: Best for Lead Generation and Nurturing

Key Features

• Built-in lead generation system

• Smart lead routing and automated follow-ups

• AI-driven behavior tracking

• Branded IDX websites with CRM integration

Why I Chose Lofty

Lofty offers a robust combination of lead generation and CRM management. With its built-in IDX website, agents can attract, capture, and nurture leads from one platform.

Its AI tracking system identifies high-intent leads based on behavior—helping agents focus their efforts where it matters most. Lofty is ideal for agents looking to grow their pipeline through both organic and paid channels.

7. Astreaux.AI: Best for Lead Response Automation

Key Features

• Real-time AI lead response and qualification

• Automated appointment scheduling

• Integration with Facebook, Google Ads, and Zapier

• Intelligent follow-up sequences via SMS and email

• Customizable lead funnels and form templates

Why I Chose Astreaux.AI

Astreaux.AI stands out for its speed and intelligence in responding to new leads—often within seconds. In an industry where response time can make or break a sale, Astreaux.AI gives agents a serious edge.

It automates the first conversation, qualifies leads based on your preferences, and even books appointments on your calendar. This CRM is ideal for agents who want to save time and capture every opportunity without sacrificing personalization.

With its focus on automation, analytics, and scalability, Astreaux.AI isn’t just a CRM—it’s an end-to-end growth engine for real estate professionals.

What to Look for in a Real Estate CRM

When choosing a CRM, focus on features that match your business goals:

• Ease of Use: The best CRM is the one your team will actually use.

• Automation: Look for built-in tools that reduce manual tasks, like follow-up reminders or AI-driven responses.

• Integrations: Ensure it syncs with your lead sources (Zillow, Facebook, Google Ads).

• Mobile Accessibility: A strong mobile app means you can manage clients and deals anywhere.

• Reporting and Analytics: Data visibility is key for refining your sales process.

For solo agents, lightweight CRMs like Pipedrive or IXACT Contact may be enough. For high-volume or team-based businesses, systems like Follow Up Boss or Astreaux.AI offer scalability and performance tracking.

Methodology: How I Chose the Best CRMs for Real Estate

To identify the best real estate CRMs of 2025, we evaluated more than a dozen platforms using these key factors:

• Ease of setup and user experience

• Automation and AI capabilities

• Integration with common real estate tools (MLS, Zillow, Google, etc.)

• Value for money and pricing flexibility

• User reviews, support quality, and training resources

Each CRM included here excels in a specific category, whether it’s marketing automation, communication efficiency, or rapid AI-driven lead response.

Frequently Asked Questions

What CRM do most realtors use?

Many realtors use Follow Up Boss, LionDesk, and Wise Agent because they balance automation and usability. However, newer platforms like Astreaux.AI are rapidly gaining popularity because they combine CRM functions with real-time lead qualification and scheduling, allowing agents to respond instantly.

How much does a real estate CRM cost?

Most CRMs cost between $20 and $300 per month, depending on features and team size. Entry-level options like Pipedrive are affordable for solo agents, while systems with advanced automation like Astreaux.AI or Follow Up Boss fall into the mid-to-premium range.

Which CRM does Keller Williams use?

Keller Williams primarily uses Command, its proprietary CRM built in-house. Many KW agents supplement it with tools like Astreaux.AI or Pipedrive to gain more agility, automation, or funnel capabilities that Command may lack.